DOJO, the mobile ad serving platform

Mobile advertising is more efficient and effective with our mobile ad management platform for agencies and marketers. Data-driven insights and streamlined operations help to improve campaign results across mobile display, search and rich media channels. At the foundation of our platform is DOJO, a mobile ad management and ad serving solution that helps agencies and marketers manage the entire scope of their mobile advertising programs.

DOJO includes all the necessary tools you need to execute mobile rich media or static mobile advertising campaigns on the devices you want to target.

high impact, rich mobile advertising
Phluant's mobile ad formats can be mixed and matched with an array of rich media features to deliver effective mobile display advertising .
  • Street Fighter
    rich media banner ads
    Often underestimated, the original bad boy of mobile advertising supports any and all rich media features without breaking outside the banner.

    Agencies love the Street Fighter because ubiquitous ad sizes means less resizing, wider inventory options, and a faster time to market.

    Publishers love the Street Fighter because it makes the most of banner ad inventory, which means seamless placements across multiple sites in multiple locations.

    The Street Fighter supports all the rich media features found in larger formats, including panels that swipe up, down, left or right, animate, locate nearest stores, play video, and even scratch away to reveal layers of messaging. It may be small, but it’s got skills.


    • Wider mobile inventory options
    • Faster time to market by reusing existing creative
    • Highest possible upfront interaction rate
    • Showcase your best creative and video upfront
    Download the PDF (1.06MB)


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  • Heavyweight
    expandable banner ads
    Maximize existing banner ad inventory with a click-to-expand panel, and turn typical banner ads into full-screen placements. The one-two punch of mobile advertising gives agencies two canvases to unleash their creativity.

    Expandable Options

    • Expand in any direction. Up, down, left, right
    • Expand to any size.
    • Auto Expand/ Auto Close*
    • Dynamically detect screen size and expand to fill the screen.

    Pack a bigger punch with the Heavyweight Expandable Banner ad. The Heavyweight starts out strong with a rich media banner and and finishes even stronger by going full-screen to display hard hitting features and content. Watch the Heavyweight dance around the screen as it expands up or down, left or right and to any size, including full-screen on mobile or tablet, in-app or mobile web.


    • Turns banner ads into full-screen inventory
    • Cross platform compatible
    • Multiple mobile inventory options
    • Expanded panels can hold all rich media features
    Download the PDF (1.84MB)


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  • The Ninja
    dynamic banner ads
    The Phluant Ninja is skilled in the ancient art of HTML, Javascript, XML, and CSS to detect and deliver dynamic messaging and content to mobile audiences.


    • Make mobile ads more relevant with dynamic data, such as weather & data driven creative campaigns
    • Serve targeted messages based on mobile device, carrier, operating system, location, weather or other attribute
    • Update information on-the-fly
    • Increase user interaction and click-through rates with location-based ads

    Dynamic data requirements

    • Approved and fully functioning data feeds
    • If we are building the data feed, client must supply information in Excel spreadsheet or CSV
    • Graphics that correlate to dynamic data, if applicable

    Harness the full power of rich media mobile advertising with Phluant’s dynamic Ninja format. Using assassin-like skills, the Ninja can detect user devices, operating systems, geolocation, and DMAs to deliver targeted content. It can pull in weather, traffic, news or other data feeds to tailor and sequence messages. Dynamic pricing and inventory pulled from nearby store locations drive shoppers into brick and mortar stores and bring them one step closer to a point of sale by enticing them to click. With the Ninja, content can be determined on the fly, and data is always up to date.

    Download the PDF (1.37MB)


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  • The Sumo
    interstitial banner ads
    The Phluant SUMO is the biggest and heaviest format of mobile advertising, and uses its size to fill the screen and capture the audience’s attention.

    Throw the weight of a Sumo behind your mobile ad campaign and make a huge impact. This rich media mobile interstitial ad displays full-screen every time to gain maximum exposure for brands and advertisers. Using dynamic data, the format can detect the screen size to create a background that will fill the screen.

    With the Sumo ad, you have the biggest canvas available to craft complex stories and fill with engaging features, such as games, video, slideshows, and animation in one or more panels. And this ad format won’t be pushed around -- because it displays full-screen you can showcase the entire ad experience without waiting for user interaction.


    • Displays full screen without waiting for user interaction
    • Large canvas to deliver complex messaging and creative
    • Use dynamic detection to create background to fill entire screen
    Download the PDF (2.07MB)


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  • Tag Team
    synced tablet ads
    The Phluant Tag Team is a double threat ad format that uses the power of two synched rich media mobile banner ads on a tablet to showcase attention-grabbing animation.

    Tag Team requirements

    • Clear storyboard on animation direction and explanation
    • Separate PSD for each ad unit with animated assets in separate clearly defined layers

    Synched animated tablet ads work in tandem on the same screen to tell a bigger story. Animation starts in one banner ad and then continues in another ad unit elsewhere on the screen without missing a beat. The Tag Team format works only on tablets, and requires a minimum of two known above-the- fold placements on the same page. Publishers that offer the Tag Team synched ad unit includes:

    • Accuweather • eHow • The Demand Network • NBC Universal


    • Two above-the-fold units capture larger Share of Voice
    • Unique format grabs the audience's attention
    • Provides two canvases to showcase complex animation and tell bigger narrative
    Download the PDF (0.8MB)


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mobile ad features

Powerful ad features build meaningful consumer engagement.

explore the possibilities
learn more about us
we are a mobile advertising platform that solves the accountability of media spend for agencies, publishers and clients direct.

We offer a single platform which aggregates a number of otherwise fragmented products; including: a mobile ad server; mobile rich media ad formats and features and in-depth mobile analytics.

Our leading mobile rich media and display capabilities service the most innovative and inspiring mobile campaigns. Our ad platform allows agencies and publishers to monetize mobile advertising in a way that propels advertisers to shift ad spending to mobile, and extend how they communicate with their audience. With industry-leading tools and close collaboration, we help our clients achieve dramatic, measurable results.

stay in touch, contact us

Phone Number: 347-688-7065

New York, NY

Phluant, Inc.
10 East 39th Street, Suite 1127
New York, NY 10016

Kirkland, WA

Phluant, Inc.
105 Central Way, #201
Kirkland, WA 98033

Privacy Policy/Opt-Out

Phluant, Inc. (“Phluant”) is committed to clearly informing users about the collection and use of information when using our software, applications or services (collectively, “Services”). As a result, we have put together this Privacy Policy to explain how we collect, use and disclose certain information. This Privacy Policy applies to Phluant’s website located at and to Phluant’s mobile advertising products and services provided through various mobile web sites and applications (“Mobile Ad Services”).

Disclosures Regarding Our Website

Collection of Personal Information on the Website

When using the Web site, you may choose to provide certain personally identifiable information about yourself ("Personal Information"). Personal Information can include your name, email address, physical address and other information that specifically identifies you. We will never collect Personal Information directly from you unless you have voluntarily provided it to us.

Collection of Non-Personal Information on the Website

In addition, we may also collect non-personally identifiable information (“Anonymous Information”), which does not specifically identify you, such as IP host address, pages viewed and similar data. We may automatically collect anonymous Information from you without any separate notice other than this Privacy Policy.


Phluant and certain third parties (such as analytics providers, like Google) may use cookies, web beacons, clear gifs and similar technology to customize your visit to the Web site, enable certain functions on the Web site and collect Non-Personal Information. "Cookies" are pieces of information that may be placed on your device by a site or application for the purpose of facilitating and enhancing your communication and interaction with that site or application and collecting certain data.

You may stop or restrict the placement of cookies on your device or flush them from your browser by adjusting your browser preferences, but this may interfere with some functionality of the site or application. Please see the help section or instruction manuals for your browser and device to do so. We do not use cookies to automatically retrieve Personal Information from you without your knowledge.

Use of Personal Information collected on our Website

Except as described below, we do not share your Personal Information with any third party.

Use of Non-Personal Information collected on our Website

We may use and share Non-Personal Information to improve and enhance your experience on the Website and for any other business activities. For example, we may share Non-Personal Information with unaffiliated third parties, such as business partners.

Disclosures Regarding Our Mobile Ad Services

Through the performance of our Mobile Ad Services, Phluant may deliver advertising or content to the mobile web sites and mobile applications of various media companies, content providers, advertisers and other third parties (the “Publisher/Advertiser”). We are therefore acting as a service provider to the Publisher/Advertisers.

Collection and Use of Personal Information

Personal Information is only collected through the Mobile Ad Services when you affirmatively elect to provide such information to a Publisher/Advertiser. We only collect such information for the benefit of the Publisher/Advertiser and will pass it on to the Publisher/Advertiser. You should review the Publisher/Advertiser’s posted privacy policy to understand how they will use the information. We will not permanently store or use such information for our own benefit.

However, we may access and/or disclose such information as required by courts or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment or other violations of any law, rule or regulation, the Publisher/Advertiser’s policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.

Collection and Use of Location-Based Information

If you affirmatively opt-in to permit a Publisher/Advertiser to know your location based upon your mobile device, we may collect this information and pass it to the Publisher/Advertiser. You should review the Publisher/Advertiser’s posted privacy policy to understand how they will use the information. We will not permanently store or use such information for our own benefit. We may disclose such information in the same manner as described above for Personal Information collected through the Mobile Ad Services.

Collection and Use of Non-Personal Information

When you interact with our Mobile Ad Services, we may collect Non-Personal Information such as the time spent viewing an ad, the number of ads clicked and other information about your interaction with the ads or content.

We may also place cookies on your device, to the extent possible, to collect Non-Personal Information. You may remove cookies from your device by following the process described above in the section entitled “Cookies.”

We use such Non-Personal Information to provide reports to our Publisher/Advertisers, to develop aggregate and anonymous statistics for distribution and to disclose and to share such information for any other business reason. We do not use such Non-Personal Information for building user profiles to deliver targeted ads, but may do so in the future. If we do, we will update this Privacy Policy.

Third Party Websites

Our Mobile Ad Services may contain links to third party services. This Privacy Policy does not extend to those sites and services, and Phluant is not responsible for the security and privacy practices of those sites.

General Disclosures

Security Practices

We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. However, due to the inherent open nature of the Internet and our lack of control over wireless carriers, we cannot guarantee that all information will be completely free from unauthorized access by third parties. Your use of the Website and Mobile Ad Services demonstrates your assumption of this risk.

No Children under age 13

We have no intention of collecting Personal Information from children under the age of 13. When we become aware that Personal Information from a child under 13 has been collected without such child’s parent or guardian’s consent, we will use all reasonable efforts to delete such information from our database.

Changes to policy; Opt-Out Process

We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use Personal Information in a way that differs from this policy, we will post such changes here and provide you the opportunity to opt-out of such differing uses. Your continued use of our Website and Mobile Ad Services following the posting of any changes to this policy means you accept such changes.

We give you the option to remove your Personal Information from our list of active users completely. All unsubscribe or opt-out requests should be sent to us at and we will process your request within a reasonable time after receipt. However, we are not responsible for removing your Personal Information from the lists of any third party (such as a Publisher/Advertiser) who has previously been provided with your information in accordance with this policy.

Questions and Concerns

If you have any questions or concerns about our privacy practices, you may contact us as follows:
Phone: (347) 688-7065

This Privacy Policy was last updated on Sept 10, 2013